ECD: Aaron Starkman
CDs: Mike Dubrick, Joel Holtby
Art Director: Becky May
Copywriter: Gabby Elliot

Awards:

Recognition
2019 Communication Arts - Interactive Feature
2018 CMAs Customer Experience: Bear Hug Bears – Kraft Peanut Butter - Silver
2018 Atomic Awards Commercial Finalist - Shortlist
2018 Strategy Shopper Innovation Awards Public Service - Bronze
2018 Applied Arts Kraft 100,000 Hugs for SickKids, Experiential/Event - In book
2018 Applied Arts Kraft 100,000 Hugs for SickKids, Viral/Social - In book